AP file photo ** FILE ** In this June 9, 2008 file photo, Apple Inc. CEO Steve Jobs delivers the keynote speech during the Apple Worldwide Developers Conference in San Francisco. Apple Inc.'s iPhone has had a remarkable run over the past year, shaking up the stodgy design of smart phones and securing Apple a small but lucrative slice of the wireless business. To sustain that momentum and keep fickle consumers and Wall Street happy, the company needs a dramatic second act with the next generation of iPhones, which roll out Friday, July 11, 2008, with faster Internet access and lower retail prices. (AP Photo/Eric Risberg, file)