Steve Morsa goes through his mail with a trash can close at hand. It's easier to toss the steady flow of Measure B campaign mailers.

"I don't mind the mailers," the Thousand Oaks man said. "I mind the e-mails, the phone calls, the knocking on my door."

The land-use initiative has created the perfect campaign-season storm, fueled by controversy, divisiveness and shrill rhetoric that has caught voters in a deluge of glossy brochures, scripted phone calls and canvassers for hire.

With days to go before Tuesday's election, experts say it wouldn't be surprising if Thousand Oaks voters are suffering from campaign fatigue and tuning out the barrage of information coming their way about the initiative.

It would require a vote of the people for large projects that cause a certain amount of traffic congestion.

"I do think there is a mail fatigue," Lee Ballestero, a political science instructor at Moorpark College, said. "I think it's easy to tune out junk mail and in my own personal experience I've noticed a lot more vote-this-way, vote-that-way (mail). It does get rather overwhelming."

Ballestero questions how effective campaign mail for a ballot measure would be if people aren't reading it and it advocates a yes or no position. Mail is likely more effective for a candidate, in helping generate name recognition.

Greg Freeland, chair of the political science department at California Lutheran University, said having mailers showing up in mailboxes is keeping the issue at the forefront of people's minds.

"It's a constant reminder," he said. "It doesn't let people forget that there is an election coming up."

Laura Winchester, a Democratic party activist who lives in Thousand Oaks, said there is a certain entertaining "popcorn and soda" aspect to the campaign.

"It's become rather amusing," Winchester said. "When I go to the mailbox every day I think, Hmm what's it going to be today on Measure B?' and they are both ramping it up. And they are spending a fortune."

By mid-May both sides had spent about $1.3 million. The Do it Center pumped $355,826 into the campaign for Measure B from March 13 to May 17. The initiative was spurred by a proposed Home Depot a mile and a half away from a Do it Center store.

The anti-B campaign received $612,431 over the past two month, primarily from Home Depot.

The Measure B campaign got started shortly after it qualified for the ballot, but the onslaught of campaign communication really picked up in the first weeks of May, when absentee ballots were mailed out.

The mailers have included everything from a cartoon chicken sporting a green T-shirt with "Chicken Little," emblazoned across the front to a little girl scrunching up her face as a spoonful of medicine is held in front of her.

Winchester said the campaign is unlike anything she has seen.

"This is really one of the craziest campaigns for a ballot measure, for an initiative on a local level," she said. "I give both sides A's for effort."