When organizers of the Camarillo Fiesta and Street Fair asked Beth Thayer three years ago to design the posters advertising the annual event, the native of Camarillo easily accepted the assignment.

Her family has lived in Camarillo since the mid-1800s, and the 52-year-old graphic artist said she remembers enjoying the fiesta as a child.

She found her inspiration for the posters in the mountainous landscape that surrounds the city, in Mexican culture and in the area's rich farmland.

"I always include the mountains of Camarillo and the sunny feel of Camarillo," Thayer said Tuesday after the unveiling of her most recent poster and the kickoff ceremonies for the 2008 Camarillo Fiesta and Street Fair.

The community celebration, with a theme of "Camarillo Dreamin'," will be July 11-13.

She pointed out that the posters always include the signature Mexican dancing woman, which was designed by local painter Jane Shubert several years ago. Thayer described her own role as helping to bring together all the elements that make Camarillo's fiesta unique. "It's my community service," she said.

City historians say this year's fiesta marks the 44th year of the event. It has grown over the years from a small celebration at Dizdar Park for local residents to an event that now runs along Ventura Boulevard from Oak Street to Glenn Drive and attracts thousands from throughout Ventura County.

"It's a party for the community of Camarillo," said Councilman Mike Morgan, co-chairman of the Camarillo Fiesta Association, the nonprofit group that organizes the event. "It's really about celebrating this great community."

The original purpose of the fiesta was to celebrate the city's incorporation.

This year's event will include a new feature: Friday night cruising along Ventura Boulevard. Morgan said residents are encouraged to polish up their vintage cars and show them off during a special car show from 7 to 9 p.m. July 11.

"People will have an opportunity to win awards," Morgan added.

The three-day event also includes a carnival, food booths and live entertainment, including the sounds of Mariachi Camarillo, country western band Caught Red Handed and Motown crooners Soul City Survivors. There will be more than 160 vendors, including restaurants serving Thai food, barbecue and hot dogs and hamburgers.

"We have complete diversity," said Jack Zigray of Century 21 Ability and chairman of the event's entertainment committee. "We really want to appeal to everyone."

The entertainment is free. There is a charge for the carnival rides and food. The money raised will go to Camarillo schools. Morgan said the group was able to donate $15,000 to schools last year.

For more information, visit http://www.camarillofiesta.com.