On the market: The TaylorMade-adidas Golf's TP Red and TP Black golf balls.

The scoop: According to TaylorMade, both balls are engineered to promote longer distance and better performance for a broad spectrum of player types. Both feature a new proprietary aerodynamic technology called Low Drag Performance, which promotes improved distance on the most common types of off-center driver hits.

TaylorMade's Tour Preferred Red is a four-piece ball designed for higher spin players who want the ultimate in tour performance. Tour Preferred Red's 360-dimple pattern promotes a mid-to-low flight, and also incorporates TaylorMade's proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance. Additionally, Tour Preferred Red is engineered to promote especially high speed and distance off the driver; to deliver controllable full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.

TaylorMade's new Tour Preferred Black is a three-piece ball designed for lower spin players who want soft feel, fast ball speed, increased distance and tour-caliber spin. Tour Preferred Black's 360-dimple pattern promotes a mid-to-high flight, and also incorporates TaylorMade's proprietary Low Drag Performance (LDP) aerodynamics to promote improved distance on the most common driver mis-hits, which occur on the upper portion of the clubface. LDP was developed to help golfers achieve longer average driving distance.Additionally, Tour Preferred Black is engineered to promote especially high speed and distance off the driver; to deliver higher full-shot and greenside spin; and to be exceptionally resistant to the effects of head winds and crosswinds.

What they cost: Both are on the market now and carry a suggested retail price of $39.99.