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EA plans authorized online Scrabble

NEW YORK — As Facebook has blossomed into a hot Internet hangout, its users have passed countless hours playing Scrabble with friends — or, at least, an unauthorized version of the word game that Scrabble's owners have tried to shut down.

Now a video game maker will try to legitimize the activity. Electronic Arts Inc. said Monday that this month it will release a Scrabble application, a Web program that Facebook members can plug into their profile pages.

EA hopes to capitalize on the success of an unauthorized version called Scrabulous, which was created by two brothers in India and has nearly half a million daily users, despite efforts by Scrabble's owners to squish it.

EA spokeswoman Trudy Muller said the video game maker's offering would be "an authorized, licensed Scrabble game experience that people familiar with Scrabble can instantly recognize as Scrabble."

It's unclear whether legality will be enough to lure Facebook members already familiar with the unauthorized version. Muller said she could not comment on any differences in features.

One key limitation is that EA's Facebook game will be available only to U.S. and Canadian users, as determined by the numeric Internet address of their computers.

EA is producing Scrabble under a year-old licensing deal with Hasbro Inc., which owns the game's North American rights. RealNetworks Inc. already has made a version available elsewhere under a deal with Mattel Inc., holder of the rights outside the U.S. and Canada.

The split in rights means that Facebook users in, say, San Francisco won't be able to play the authorized version with friends in London, so they might still turn to Scrabulous.

Hasbro officials played down the restrictions, however, saying players tend to reside in the same country, given the world's linguistic differences.

More than six months in development, the EA game will be free and won't carry any ads for now.

EA is trying to generate interest for Scrabble on other computing platforms. EA recently made it available on its ad-supported Pogo.com site, and it sells versions for Apple Inc.'s iPods for about $5 and for various mobile devices starting at $4. EA has rights to offer it on digital devices like Nintendo Co.'s Wii game console as well.

Mark Blecher, general manager for digital media and gaming at Hasbro, said his company has been working with EA to make the look and feel consistent across platforms, giving the authorized version what he called an advantage over Scrabulous. Blecher said backing of major companies also means better reliability, technical support and production values.

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