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Golf gear: Nike Golf's IC Putters
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More from Golf GearThe scoop: Nike Golf is now marrying the science of geometry to the science of optometry with the introduction of the Nike IC Putter. The company claims its new putter will help golfers see what they've been missing in putting — literally. The Nike IC Putter is optically engineered to dramatically improve a golfer's ability to align putts. It was developed by Nike Golf in collaboration with Alan W. Reichow, the Global Research Director of Vision and Science for Nike, Inc., and Tom Stites, Director of Club Creation for Nike Golf. The Nike IC Putter features two key elements that help golfers to focus their eyes accurately when putting: Green Total Club Color. The Nike IC Putter is green for a good reason. Stites and Dr. Reichow pulled blades of grass from a number of different putting greens to measure the color and reflection of the grass. From this test, they determined that the color design of the Nike IC Putter from grip, to shaft to head, should match up to the color of putting greens. Why the color green? With the putter's head and shaft color blending into the background of the putting green, the Nike IC Putter eliminates "visual noise" and mutes the areas of the club that aren't critical. Instead, the eyes are focused on what is critical — alignment. Stites and Reichow also collaborated on how vision reacts to different shapes and various lengths of alignment aids. After much testing, they came up with the white, triangular shape alignment aid that is a key feature of the Nike IC Putter. The optically engineered alignment aid helps square the face in relation to the hole and starts putts on the line. The Nike IC Putter's total green color from grip, to shaft, to head, allows the white triangular shaped aid to pop, focusing the eye on the alignment.
What it costs: All models are now available at a suggested retail price of $169.99.
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