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News application for BlackBerry released
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NEW YORK — The Wall Street Journal launched a wireless application for BlackBerry smart phones Tuesday as news organizations look for opportunities to tap an emerging market for mobile advertising.
The free WSJ.com Mobile Reader will let users view headlines, summaries and full articles — previously viewed articles will be available for some time even if the user loses wireless connectivity.
Users can customize content based on category lists, keywords and other criteria. Users also can track specific companies, getting headlines and stock quotes, though with a delay of up to 30 minutes.
Content will come from The Wall Street Journal Digital Network — the newspaper's WSJ.com site along with MarketWatch.com, Barrons.com and AllThingsD.com. Users will have the option to pull content from other sources as well, including rival sites and blogs with Really Simple Syndication, or RSS, feeds.
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