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Microsoft-Yahoo takeover battle adds new twist with Google ads
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More from BusinessSAN FRANCISCO — Brushing aside the threat of a disruptive takeover battle that could batter its shaky stock, Internet pioneer Yahoo Inc. reiterated its refusal to sell to Microsoft Corp. for less than $45 billion.
Yahoo's defiance marked the latest in a tug-of-war pitting two high-tech icons trying to mount a more formidable challenge to online search and advertising leader Google Inc.
Analysts believe the rivals will either broker a friendly transaction before the end of the month or wrestle for the allegiance of Yahoo's shareholders in a prickly showdown that could drag into the summer.
A new twist emerged Wednesday as Yahoo surrendered some of its advertising space to Internet search leader Google Inc. in a test that appears designed to frustrate Microsoft.
The experiment will allow Google to place ads tied to about 3 percent of the queries made in the United States through Yahoo's search engine — the Internet's second largest after Google's.
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