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Circuit City tests concept stores
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More from BusinessRICHMOND, Va. (AP) — Electronics retailer Circuit City Stores Inc. said Tuesday it is testing concept stores dubbed "The City," with a new look and interactive layout in an attempt to give customers a new shopping experience.
The stores include different fixtures and lighting, a refined product selection and a more interactive experience, said Jackie Foreman, a spokeswoman for the nation's No. 2 consumer electronics retailer behind Best Buy Co. Inc.
In June, Circuit City opened a relocated store in Norfolk, which bears the new name on the company's signature red and silver circular logo. The remodel of a store in the company's headquarters of Richmond will open for the holidays.
The new stores are part of the 60 to 65 domestic stores the company plans to open during the fiscal year, Foreman said, with a mixture of traditional-size and smaller-scale stores.
The company has said half of the additions will replace current stores. It also plans to open 75 to 100 new stores in fiscal 2009.
In September, Circuit City said it lost $62.8 million in its second fiscal quarter, on lower overall sales and continued restructuring activity, compared with a $10 million profit a year earlier.
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