Home › Education › Education: College
Law addresses textbook pricing
Disclosing markup part of new bill
Juan Carlo / Star staff Chase Linsley, a senior at CLU majoring in bioengineering, carries the textbooks he recently purchased for school. His total cost: $850. Linsley says the new legislation "will help students make an educated decision about where they're buying their textbooks."
STORY TOOLS
More from Education: College
College bookstores will have to disclose how much they mark up textbooks under legislation signed by the governor this week.
In addition, publishers will have to list any significant revisions they've made in the latest editions of their textbooks, either on the covers or within the books.
The changes, which take effect in 2010, come amid frequent complaints from college students about the price of textbooks, which routinely cost $500 or more a semester.
Chase Linsley, 21, a senior at California Lutheran University in Thousand Oaks, said textbook pricing has always been a mystery to him, so the changes "appear to be a step in the right direction."
"This will help students make an educated decision about where they're buying their textbooks," Linsley said.
The new law, Assembly Bill 1548, was one of two bills addressing the cost of textbooks introduced in the Legislature this year.
Gov. Arnold Schwarzenegger vetoed the other, Senate Bill 832, which was similar to AB 1548 but also required publishers to estimate when a textbook would be revised again.
The two California bills were among 86 nationwide that dealt with textbook costs, according to the National Association of College Stores.
"We'll probably continue to see more legislation until we see something that controls pricing," said Pam Wick, regional manager for the Follett Higher Education Group, which runs bookstores at CLU and CSU Channel Islands in Camarillo.
Textbook costs almost tripled from 1986 to 2004, according to a report from the Government Accountability Office. In 2003-04, college students spent nearly $900 a year on textbooks, according to that report.
Publishers say costs are going up because textbooks now often come packaged with CDs and workbooks that are expensive to produce.
An art history book, for example, might be packaged with a CD of paintings. A Spanish book might include interactive conversation CDs that students use instead of going to a language lab. An algebra book might be linked to a Web page where students can do homework that's graded online.
Professors decide how many of those additions they want, and that determines the cost of the book, said Bruce Hildebrand, executive director for higher education with the Association of American Publishers.
"The supplemental material has evolved as technology has evolved," Hildebrand said. "Students learn differently now."
On top of that, there's the markup that college bookstores typically take on textbooks — about 22 to 25 percent, said Charles Schmidt, spokesman for the college store association.
"That's about the same as Wal-Mart and lower than other stores that college students frequent," he said.
But Haco Hoang, a professor of political science at CLU, believes new technology and markups don't entirely explain the spike in textbook costs.
"I rarely assign textbooks anymore because I have found that price gouging is an issue," Hoang said.
Instead, she takes advantage of journal articles that are available free online. And she uses her lectures to cover the material presented in textbooks.
"I don't find the quality of textbooks high enough to justify that spending," Hoang said.
She said students appreciate that she realizes how much textbooks cost. Because professors get free copies of textbooks to review, she said, they might not always consider cost when they add them to their syllabus.
Students also complain that publishers regularly print updated versions of books with only minor revisions, then charge more for the latest edition. When professors select books for their courses, they often require students to buy those updated editions, even though a similar earlier version of the textbook would cost less or be available on the used market.
Students, meanwhile, have their own ways of coping with pricey textbooks, said Chelsee Bente, a junior at CSU Channel Islands majoring in history and political science.
They might compare prices and buy their books online, or look for used books in the campus bookstore, she said. They might share a book, or take their chances and not buy it at all.
Some professors try to keep costs down, Bente said. They'll look for less expensive versions of a textbook or tell students they can share with someone if they can't afford a book.
Still, Bente spent $60 last semester on a workbook in which the professor used only five pages. In another class, she spent $90 on a book that came with a CD, which the professor didn't use at all.
"Some books seem reasonable to me," she said. "But it's high on some, and that's what really kills."





Posted by 805grl on October 19, 2007 at 1:35 p.m. (Suggest removal)
Its about time!! Thank you! Its hard enough to afford college and the text book costs are outrageous. Went I went to UCSB we would have to buy a book with CD, and workbook and we wouldnever use either of them! What a waste... I use to buy from half.com or Amazon. You can find some lower prices there -But you should order weeks before the class starts because shipping would take time in some instances!
Posted by kosmoz13 on October 19, 2007 at 3:42 p.m. (Suggest removal)
Ventura College was super sneaky this semester. I was hoping to buy my textbooks from amazon or ebay for a discounted price. Over the summer I went into the bookstore to try and find out what books I would need for the Fall semester. The bookstore director had the aisles taped off so you could not go down them. When I tried to go around the tape, he was quick to tell me there was no information on the shelves as to what books would be needed for any of the classes. They didn't open the bookstore aisles until about one week before classes started, making it almost impossible to order you book from any other source. My books this semester for 7 units totally over $600. ABSOLUTELY RIDICULOUS.
Hopefully this law will help in some way. Seems the bookstores hold a monopoly on book sales and they always gouge the prices.
Posted by pw15 on October 19, 2007 at 4:25 p.m. (Suggest removal)
Wait till the first day until you get your syllabus and if you have to buy a used older version on amazon. You will pay about 60% less. If the professor is cool he will tell you if there are any difference's between the older and newer versions. They typically know since they use the same book for years and they get the updates for free. I say wait till the first day because I'd say in 1/3 of my classes they didn't even use the books. It was strictly lecture. Books were used for reference only which you can use the internet for if you are careful. College book stores are worse than dodger stadium and staples center concessions put together!!!!
Posted by TotaTua on October 19, 2007 at 5:01 p.m. (Suggest removal)
Here is an ACTUAL example of text book gouging. The exact same bible - only one is marked "College Edition" on the cover. Otherwise, they are identical, cover, # of pages, page numbering, text - everything! My cost ~ college edition $34.99 (the retail $ of the book), the "regular" version, usual discount. And when pressed the publisher stated that "textbooks" are priced differently than regular books and no amount of trying to make them see the fallacy behind this reasoning had any effect.
(Requires free registration.)
Article discussions on this site are to support community debates of issues related to our stories and editorials.
Discussions should not stray from the subject of the story or editorial.
We do not allow the following:
We reserve the right to delete threads and/or ban users for these or other reasons we deem necessary.
Opinions are the sole responsibility of the person posting them. You agree not to post comments that are off topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Click here for our full user agreement.