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Satellite mapping feature reinforces personalized service

Coldwell Banker Real Estate Corp. announced an additional feature to its award-winning Web site, http://coldwellbanker.com. Already a leading real estate Web resource for information on buying and selling real estate across the country, Coldwell Banker recently introduced a new satellite mapping function.

A first in the real estate industry, the satellite mapping function is unique to coldwellbanker.com, named the Best Real Estate Web Site by the Web Marketing Association in 2006. In addition to pinpointing a home's location within the community, the Coldwell Banker satellite-mapping feature enables users to view a variety of neighborhood amenities such as schools, restaurants, shops, houses of worship and more. It lets users research the area around the homes in a community.

"We're very excited about being able to offer a very useful function to our already user-friendly Web site," said Jeff Haring, branch manager for Coldwell Banker's Ventura Regional Office. "The consumer wants a better search experience when shopping for a home and we just made it easier for them to do that."

By identifying various businesses and services within a community, consumers get a more complete picture of the area. "Coldwell Banker took existing satellite mapping technology and made it more valuable to the real estate consumer." Haring said.

"Part of our e-marketing strategy is to incorporate the leading technological tools with exceptional, personalized customer service to create a better experience for our clients."

Haring said the investment in a comprehensive online marketing program is what places Coldwell Banker ahead of its competition on the Internet. "Our sellers want an effective marketing program for their properties that includes a ‘high tech' approach and an agent that is going to professionally handle all the details of the sale with a personal touch," he said. "We provide both in a comprehensive full service marketing package."

For more information, call Haring at 648-5051 or visit http://www.ColdwellBanker.com.

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