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Popular body treatments envelop people for health, beauty
All wrapped up
Aaron Lambert / Fort Worth Star-Telegram Stephanie Allmon, a reporter with the Star-Telegram in Fort Worth, Texas, exercises on the Gazelle after her body has been wrapped in bandages soaked in a mineral solution.
10 types and their claims
Coffee wrap: Firms tissue, decreases water retention, evens out skin's texture.
Hot cider or juice wrap: Brightens and firms skin, stimulates circulation and lymph flow.
Sea clay wrap: Cleanses skin and fat cells of toxins, "shrinks" the body.
Moroccan mud wrap: Heals eczema, psoriasis and skin sensitivity.
Parafango (paraffin mud and fango seaweed) wrap: Decreases the appearance of cellulite, detoxifies and compresses fatty tissue; treats muscle soreness.
Homeopathic-naturopathic wrap: Relieves pain; improves sleep, mental sharpness and vision; eases aches and pains; anti-aging.
Power wrap: Reduces inches; tightens and firms skin.
Protein wrap: Sloughs off pollutants from the skin; tones sluggish skin.
Thalasso-therapy (seawater) wrap: Accelerates metabolism by boosting body's blood and lymph circulation.
Desert heat wrap (using self-heating bubbly wrap rich in copper from Arizona): Revives and repairs skin; relieves joint pain.
Peek under the wrap
There are three main procedures:
Hot sheet: Sheets that have been soaked in a treatment product — substances such as herbs, coffee, milk, honey, seaweed or mud, dissolved in hot water — are wrapped around the client. Used for detoxification, to stimulate metabolism as part of a weight-loss program, to decrease water retention or boost immunity.
Cocoon: The treatment is applied directly to the client, who is then wrapped in plastic and a blanket.
Used for detoxification and slimming treatments.
Tension: These wraps are usually made of terry-cloth strips soaked in a treatment (herbs, seaweed, etc.) or heavy cellophane. Used for "forcing" fluid out of a limb that's wrapped or compressing tissues so they appear slimmer. Also, detoxification.
Source: SpaFinder industry research
FORT WORTH, Texas — I should have bought an expensive girdle, I thought. Forced myself to the gym three times a week. Counted my Weight Watchers points. Accurately.
Some people — skinny people, no doubt — say hindsight is 20/20. But when you're gazing at your 'hind in a fitting-room mirror, jumping up and down as you shimmy the zipper to the top of a too-tight bridesmaid dress a week before the wedding, you lose sight of all those sensible things that you should have done months ago to slim down. You begin to accept that objects in three-way mirrors are exactly as large as they appear.
And you sweat. And you panic. And you pick up the phone, and you schedule a body wrap that "guarantees" that you'll lose an overall total of 10 to 30 inches in an hour.
At least — I did. Within 48 hours of booking an inch-loss "power wrap" at a Body Wraps of Texas shop in Fort Worth, I was wrapped from toenails to temples in warm, wet Ace bandages, covered with a poncho for warmth, with plastic bags catching cloudy fluid around my feet as I glided on a Gazelle exercise machine about as gracefully as the Michelin Man might. Except, I'm sure the Michelin Man can feel his right arm; mine was starting to go numb. I wondered if I might faint. I envisioned being rushed to the hospital, paramedics madly unswaddling me as they searched for a vein to start an IV.
But I called the "wrap tech" over, she loosened one of the bandages and I survived the Gazelle. Lost 10.3 inches, in fact (and $155). Dress fit well. The wedding was beautiful.
If this all sounds a little nuts to you, then you're probably thin, and confidently so. Congratulations; go eat leftovers.
But if you've ever banned carbs from your plate, sucked dinner through a straw or admit that you'd have better luck finding "South Beach" on your bookshelf than on a map, you know the kind of allure that comes with a "guarantee" of inch loss or weight loss, or even the promise to correct cellulite or saggy skin.
You can't swing a credit card around a salon or spa these days without hitting someone who's being swaddled or smeared in a "body wrap" for just those purposes.
In fact, 90 percent of spas offer some kind of wrap; only facials and massages are more popular, said Susie Ellis, president of SpaFinder Inc., a global spa marketing, media and research company. A year ago, SpaFinder even pointed to "detoxing" — which is what most body wraps claim to do — as a top spa trend in 2007.
Before you schedule a body wrap to "detox," here are answers to some questions that don't often get asked — but should.
Q: Are all body wraps kind of the same?
A: No; so-called "slimming" wraps are only one in a very, very long list of wraps. They're also offered for relief from aches and pains, to boost immunity, help diminish skin diseases such as eczema and psoriasis, and generally improve skin tone.
The substances used in treatments include almost any natural element you can think of — herbs, seaweed, mud, food, minerals. And the processes differ, too: Some wraps involve lying down; others, exercising; others, sitting in a sauna. For some, you're wrapped in plastic, in others, bandages. Sometimes, "treatments" are painted onto your body.
Q: What's the science behind them?
A: It depends on which kind you get and what they're supposed to do. Generally, they claim to "detoxify" the body or skin through an osmosis-like process that "draws out" toxins. The body, practitioners say, has lots of toxins that build up (from food, caffeine, the environment, even stress). Extra toxins, they say, cause cellulite, excessive body fat and even illness.
Some wraps claim to "liquefy" and eliminate cellulite through the skin or waste, and some are said to stimulate the body's metabolic processes to encourage weight loss. Others simply claim to hydrate the skin.
Michelle Wilson, founder of Body Wraps of Texas, said Power Wraps used for inch-loss purposes use bandages soaked in a highly concentrated solution of minerals and electrolytes in purified water. The solution soaks into skin and releases toxins, practitioners say.
Q: So, do they serve a wellness or aesthetic purpose?
A: Body wraps fall into a gray area between health and beauty. Some offer purely cosmetic results but explain those processes using biochemistry, which may sound like medicalspeak to clients. Others promise medical results, such as relief from arthritis. That's one of the most confusing things about wraps, Ellis said.
"I liken it to the medical spa' area, in which there's a wellness aspect as well as an aesthetic aspect," she said. "You'll have some wraps ... that will be more wellness-oriented. Clearly, slimming wraps are more aesthetic-oriented."
A wrap that claims on a menu to be "anti-toxin" sounds both aesthetically and medically ambiguous to consumers, and spas don't always clarify what, exactly, they mean by the word, she said.
"What we say is that spas should be transparent about what they're offering," Ellis said. "There are things said on a lot of spa menus that are sort of misleading."
Q: What do doctors think of wraps?
A: Again, it depends on whom you ask. No major studies by mainstream medical researchers have been done on body wraps. Dr. Joel Schlessinger, president of the American Society of Cosmetic Dermatology and Aesthetic Surgery, is an outspoken critic of body wraps that promote weight loss or cellulite reduction — especially those that promise permanent results.
"While I think there is a place for them as a feel-good treatment in a massage or aesthetician-applied situation, the use of body wraps as weight loss is clearly more hocus-pocus than anything," said Schlessinger, a dermatologist and cosmetic surgeon and president of skin care company LovelySkin.com.
His biggest concerns for body-wrap clients, he said, are the risks of severe hydration, overheating and circulation problems — although he has never seen patients who've had medical complications during a body wrap.
Schlessinger, like many mainstream doctors, doesn't subscribe to the notion that the body needs to be detoxified because the liver and kidneys are always ridding the body of toxins.
It isn't just traditional Western medical doctors who are skeptical. In the current issue of his Essential Guide to Natural Healing, natural healing guru Dr. Andrew Weil writes in an article headlined "Detox Basics: Cleansing for Health" that he "hasn't seen any evidence that they (body wraps) will melt away anything but your money." He also worries about the potential for dehydration and even anxiety attacks in people who are claustrophobic.
Q: How much do they cost?
A: Ellis estimates that basic wraps at resorts and spas cost $65 to $75. However, more exotic wraps that use expensive products and add, say, a massage component, will go up from there. Beware of those that try to sell you a "series" of wraps upfront, Ellis said.
"Ideally, ask to speak with someone who's done them," she said. "A good spa could let you try one so you can make a good decision.".
Q: Bottom line: Do wraps work?
A: Yes — and no. Chances are, most people will experience a temporary result from a body wrap, and that's OK if a temporary result is expected, Ellis said.
"I liken it a little to going in and having a spray tan," she said. "It's not going to last, but that doesn't mean it wasn't fabulous for a few days."
But as with anything, beware of claims that sound fraudulent — namely, that results will be permanent.
"Once you get away from the feel-good experience that helps you to nourish the skin and appropriately moisturize and hydrate the skin, the likelihood of the wrap changing your fat cells ... or any other process is essentially nil," Schlessinger said. "There's no substitute for a good diet, a healthy lifestyle and exercise."





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